What's wrong with pink pearls and cornrow braids?: Employee dress codes and the semiotic performance of race and gender in the workplace

Ainsworth, J

HERO ID

10163939

Reference Type

Book/Book Chapter

Year

2013

Language

English

HERO ID 10163939
Year 2013
Title What's wrong with pink pearls and cornrow braids?: Employee dress codes and the semiotic performance of race and gender in the workplace
Book Title Law, culture and visual studies
Authors Ainsworth, J
Editor Wagner, A; Sherin, R
Publisher Text Springer
City Dordrecht, Netherlands
Page Numbers 241-260
Abstract American employers frequently impose dress and grooming restrictions on their employees, and courts routinely uphold their decisions to discipline and even fire workers for violating these dress codes. Workplace dress codes thus serve as a focus for contestation over the visual representation and performance of personal identity. The representation and performance of race and gender—two of the core social identities in contemporary American culture—is achieved in part through elaborate semiotic style codes in dress and grooming. The cases discussed in this chapter demonstrate worker resistance to dress codes that force them to perform core identity attributes in ways that contradict their individual sense of identity. By insisting that the performance on the job of identities such as race and gender by their workers is a matter for the employer to determine, courts are asserting the primacy for the workers of their identity as “employees” over their individualized racial and gender identities. Far from being about trivial matters of personal taste or style, conflict between employers and employees over dress codes serves both as an arena for worker resistance to employer assertions of control over the construction and performance of their “true selves” and as a prime site for cultural contests over the meaning and instantiation of race and gender identities more generally in the modern world.
Doi 10.1007/978-90-481-9322-6_12
Is Certified Translation No
Dupe Override No
Isbn 9789048193219
Is Public Yes
Language Text English