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1771987 
Journal Article 
Assessment of commercialization strategy using R&D capability 
Lin, C; Jiang, J; Wu, YaJ; Chang, C 
2011 
Yes 
Industrial Management + Data Systems
ISSN: 0263-5577 
111 
3-4 
341-369 
WOS:000291136900002 
Purpose - The purpose of this paper is to present a
cooperation model identifying the R&D capability as the central driver of startup
commercialization strategy, by which new startups can evaluate their relative R&D capability and
consequently choose an appropriate commercialization strategy. Design/methodology/approach - A
cooperation model has been constructed, and drawing upon the patent data of 91 aluminum nitride
manufacturers, the implications of R&D capability for commercialization strategy are illustrated.
Findings - The authors' analysis suggests that competitive interaction between startup
innovators and established firms depends on the R&D capability of the startup innovators, which
can be evaluated by patent data. Practical implications - For technologically efficient firms, a
high level of integration to achieve the benefits of economies of scope will lead to more
profits. However, for technologically inefficient firms, maintaining a low level of integration
to achieve the benefits of specialization is the better strategy. Originality/value - This paper
provides a simplified model which combines an evaluation of R&D capability using patent data with
strategic decision making to facilitate successful commercialization in startups. 
Research and development; Competitive strategy; Patents; Business formation