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6445190 
Journal Article 
The Earth's Best Friends 
Schwartz, JM 
1991 
0 
American Demographics
ISSN: 0163-4089 
13 
2 
26-33 
Most Americans are concerned about saving the environment, but their levels of commitment differ. There are five environmental types. <>True-blue greens are 11% of the population; their statistics show that they are very environmentally concerned, are the highest educated and highest salaried, and consist of both conservatives and liberals. <>Greenback greens are another 11% of the population; they are most willing to pay more for environmentally safe products, are well educated and salaried, and have children. <>Sprouts consist of 26%, are ambivalent about environmental regulations, and their views most closely reflect the majority of Americans. <>Grousers make up 24%; they are indifferent to the environment but rationalize their indifference. <>Basic browns are the final 28%; they are not environmentally active at all, feel that individuals cannot make a difference, and are the most socially and economically disadvantaged. 
; SEX COMPARISONS; OCCUPATIONAL COMPARISONS; RENEWABLE RESOURCES; INCOME COMPARISONS; RECYCLED PLASTIC; RECYCLED METAL; RECYCLED PAPER; WASTE DISPOSAL; DEMOGRAPHY; PACKAGING; RECYCLED GLASS; RECYCLING; ATTITUDE SURVEYS/