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7160977 
Journal Article 
Using Google AdWords for international multilingual recruitment to health research websites 
Gross, MS; Liu, NH; Contreras, O; Muñoz, RF; Leykin, Y; , 
2014 
Yes 
Journal of Medical Internet Research
ISSN: 1438-8871 
JMIR PUBLICATIONS, INC 
TORONTO 
English 
24446166 
WOS:000331450500026 
Google AdWords, the placement of sponsored links in Google search results, is a potent method of recruitment to Internet-based health studies and interventions. However, the performance of Google AdWords varies considerably depending on the language and the location of the target audience.